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Swati Bondia | Bangalore | Manufacturing
Quick Facts
| Start-up name: | Om Shanti Traders |
| Founded: | Aug, 2011 |
| Headquarters: | Bangalore |
| Official website: | http://www.omshantitraders.in |
| Industry: | Manufacturing |
| Source of idea: | Discovered by chance |
Entrepreneur
| Founder: | Swati Bondia |
| Institute: |
Acharya Institute of Management and Sciences |
| Hometown: |
Orissa |
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Business Information
| ‘Om Shanti Traders’ – a social enterprise was incorporated by Ms.Swati Bondia with a vision to reduce the gap between various layers of the society. It is a culmination of creativity, society orientation and professionalism. Om Shanti Traders is a earthenware, ceramic design and production unit, which specializes in art ware lifestyle. Aesthetic appeal being the key, we combine art and hand crafts with functionality at a range of lifestyle that are modern, chic, detailed, extremely high quality & affordable using hand building, molds and wheel thrown crafting & making techniques.Om Shanti Traders has been working towards building the society with a vision to bridge down the gap between the underprivileged & privileged sector of society, thus we identify the poor and underprivileged families who have a creative mind and attitude. We provide training on arts and craft, encourage them to make unique piece of art in clay, POP, Jute etc and provides microfinance to buy the raw materials. The art pieces are uniquely designed by the founder Ms.Swati Bondia and the team. |
| Product or Service: |
| Om Shanti Traders’ product portfolio comprises of art gifting items & decorative functional products that are handcrafted.We produce a range of items that are modern, chic, detailed and extremely high quality. We work with a specific theme as inspiration for every collection and articulate various products fitting into a specific story. Apart from this, Om Shanti Traders have been incorporated with a specific focus of giving back to the society. As a student start – up, the commitment to give back to the most vibrant student community is inevitable. So Om Shanti Traders have planned to start the consultancy services for the aspiring student entrepreneurs with a micro finance if required |
| Customer: |
| On the basis of common need analysis, the target segments identified are middle class and above households in tier one and two places for home decor items. Corporate houses and hospitality industry also serve as the primary market in bulk purchase for 'gifting and office decor. The customer list of Om Shanti traders consists of major corporate gaints like leela palace and leading educational institutes like AIMS. |
| Needs or challenges addressed: |
| Emergence of infrastructural development has created a huge demand for exquisite art pieces. People want to décor the office, home, children space with uniqueness. To provide high quality & unique art pieces to individual and corporate gifting with customized decorative solutions by creating employment for the bottom of the economic pyramid. Thus, the focus is on productive employment rather than on direct income redistribution, as a means of increasing income for excluded groups. |
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