Audegn | Mar, 2011

From start-ups to Fortune 500 companies, Audegn quantifies and optimizes brand opportunities. We use strategic, research-driven insights and solutions to develop, launch and sustain unique brand strategies, expressed through fresh brand identity and communications.

The basic need is proper presentation of a company's product/service to its respective aimed segment. That creates a need for low-cost, effective and intelligent advertisement and branding techniques. And our USP solves these issues with a whole new and fresh cost-effective model.

In B-Class towns, our service is way better in quality than what is the standard offering, considering average expenditure. In A-Class towns, we aim to stand out with our cost-effective modeling.

The greatest challenge with most of the start-ups with sound plans is the execution of the laid out plans, and so is ours.

From my initial days in college I have been known for my value-generating activities and hence I think this is my (start-up's) greatest asset. I have been involved in a great start-up - campusfever.com - and I have experienced entrepreneurship from as close as possible (for a student). Also, being a BTech from IIT adds a lot value to the creditability.

One of my juniors and another core team member works on the creative section of the venture, and he being an architecture student, specializes in it. The technical part is in-borne, which is an important asset to the whole foundation.